The Centre for Excellence in Journalism (CEJ) at the Institute of Business Administration (IBA) and Bank Alfalah on Thursday announced scholarships for a journalism degree programme and capacity building of online content creators in financial literacy.
A joint press release issued today said the programme “aims to develop a new generation of journalists” equipped with skills to investigate and report on financial issues while “empowering individuals”.
It added that the bank will provide funding for scholarships to five students pursuing the Master of Science in Journalism (MSJ) degree at IBA for the year 2024-25 and workshops for twelve content creators on creating awareness about financial literacy.
The press release said that capacity building was crucial for journalists working in the financial sector to ensure “accurate, responsible, and impactful reporting”.
It added that journalists needed specialised knowledge to effectively understand and convey financial information with the increasing complexity of financial instruments and markets.
“This partnership will enhance journalism education, increase financial literacy among individuals, and foster a broader public awareness,” the press release said.
