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LAHORE: The Pakistan Cricket Board (PCB) has formed a committee to sell media and production rights, live streaming and screening rights of the bilateral international series to be staged in Pakistan during the next three years.
PCB chief operating officer Salman Naseer and director commercial Babar Hameed are included in the committee.
Dawn has learnt that the PCB is expected to sell the media rights for Rs15-20 billion for 100 days of international matches to be held in the country during the next three years.
The PCB intends to give production rights for Rs10 billion and around Rs2 billion for the live streaming as well as screen rights.
Sources told Dawn that the PCB most probably will retain the same partners for the media and production rights, which had won the rights of ongoing PSL 9 and 10 including WorldTrans and ARY, respectively as the state-run Pakistan Television (PTV) may not show any interest to participate in the bidding process. The PTV did not feature in the bidding for PSL 9 and 10 too.
Published in Dawn, March 1st, 2024
