Exporters clinch $410m orders at TDAP expo

E-Paper | March 16, 2026

KARACHI: Over $410 million of export deals were finalised in agro-related products along with the signing of 10 memorandum of understanding (MoUs) at Pakistan’s 1st International Food and Agriculture Exhibition-FoodAg-2023, which concluded on Saturday.

The three-day event, organised by the Trade Development Authority of Pakistan (TDAP) at Expo Centre, attracted visitors from 60 countries while a large number of B2B meetings were also held.

More than 221 exporters exhibited over 500 quality products, while over 600 international buyers from 60 countries attended the event including buyers from Nico Food, Diamond Star, Zensho Trading from Japan, Metro, Amzon and Hello Fresh from Germany, Vitana Food and Shana Food from Iran. The largest participation was from China comprising 150 plus buyers.

The representatives from 15 regulatory authorities held detailed 26 meetings with Pakistani counterparts to discuss sanitary and phytosanitary and quarantine issues. The event provided visibility to Pakistan’s regulatory authorities including the Department of Plant Protection, Animal Quarantine Department, Marine Fisheries Department and IPO to improve safety standards.

Published in Dawn, August 13th, 2023

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