KARACHI: In a joint statement issued by the All Pakistan Newspapers Society (APNS), Pakistan Broadcasters Association (PBA) and Council of Pakistan Newspaper Editors (CPNE), the media organisations have urged Punjab Chief Minister Chaudhry Parvez Elahi to implement the media payment formula of advertising dues as implemented by the federal government as well as provincial governments.

Under this mechanism, the federal and provincial governments pay their verified advertising bills directly to the relevant media and the agency commission/trade discount is paid directly to the advertising agencies based on an 85/15 formula.

This entails 85pc being paid to media and 15pc to advertising agencies for services rendered.

“The media bodies are of the considered view that this system ensures timely and transparent disbursement of media and agency dues,” they said in a statement.

The representative bodies of media have stated that if the above-agreed formula was withdrawn by the Punjab government, the media would be deprived of the timely payments of the advertisements published/aired by the media.

The APNS, PBA and CPNE have also requested the provincial government to take the media stakeholders on board before finalising its advertising policy.

Published in Dawn, December 29th, 2022

Opinion

Editorial

China’s concerns
23 Jun, 2024

China’s concerns

Pakistan has no option but to neutralise militant threat to Chinese projects, as well as address its business and political stability concerns.
War drums
23 Jun, 2024

War drums

If it is foolish enough to launch another war in Lebanon, Tel Aviv will be solely responsible for setting the Middle East on fire.
Balochistan budget
23 Jun, 2024

Balochistan budget

BALOCHISTAN’S Rs955.6bn budget for the fiscal year 2024-25 makes many pledges to the poor citizens of Pakistan’s...
Another lynching
Updated 22 Jun, 2024

Another lynching

The chilling alternative to not doing anything — which appears to be the state’s preferred option — is the advent of mob rule.
Tax & representation
22 Jun, 2024

Tax & representation

THE taxation measures outlined in the budget for the incoming fiscal year have triggered a lot of concern among ...
Life of the party?
22 Jun, 2024

Life of the party?

THE launch of Awaam Pakistan, a party led by former prime minister Shahid Khaqan Abbasi and former finance minister...