LAHORE: A memorandum of understanding (MoU) was signed on Monday between the Government College University Lahore and Kotler Impact Inc, a strategic marketing community named after Prof Philip Kotler, for collaboration in the field of education, research and training of faculty, professionals, staff and students.

The highlights of the accord include establishing Kotler-i Business School (KiBS) at the GCU. They will also provide GCU and other students up to two million tickets for the World Marketing Summit, each ticket worth $100.

Kotler-i Business School would be established to assist the GCU in the training of faculty and professionals. The school would collaborate with the local and national industry and would prepare its students according to the needs of the industry.

Vice-Chancellor Prof Zaidi hoped that KiBS at the GCU would offer a state-of-the-art novel education that is otherwise not available in Pakistan. He said the GCU and the KI would organize seminars and executive training programmes at the GCU for students, business people and relevant stakeholders by world leaders of business and marketing. He said the GCU would also assist KI in different case studies about Business and Marketing from Pakistan.

Prof Zaidi said the GCU would also help KI in holding the Electronic World Marketing Summit 2022. He said this year KI has offered two million free tickets for youth to participate in the World Marketing Summit to engage with Pakistan’s bright students.

PU CONFERENCE: Punjab University Vice Chancellor Prof Niaz Ahmad Akhtar has urged the scientists to focus on those research projects which may positively contribute towards socio-economic development of society.

He was speaking at the inaugural session of a four-day fifth international conference organised by Punjab University Centre of Excellence in Solid State Physics here on Monday.

Dean Faculty of Science Prof Dr Muhammad Sharif, Director Prof Dr Saira Riaz, research scholars, faculty members and students participated in the event while the scholars from Pakistan and other countries including the UK, Germany, China, Brazil also attended the conference online.

Prof Niaz said: “We can make our place in the world through our research work and achievements.”

He said the centres of excellence, established throughout the country, should be provided with more funds so that they could produce better results. He said such events provide an opportunity to researchers to know and learn from each other’s experiences.

Dr Muhammad Sharif said international conferences are the best source to explore latest research work in the relevant fields.Dr Saira Riaz said in the four-day conference, 16 nationally and internationally renowned researchers would present their work on various topics in eight technical sessions.

He said 216 posters and 184 oral presentations would be presented at the conference.

Published in Dawn, February 22nd, 2022