KARACHI: Etisalat has been ranked as the world’s strongest telecom brand and is the first in the Middle East and Africa (MEA) to achieve this recognition by Brand Finance, the world’s leading brand valuation authority.

With a portfolio of well over $12.5 billion, Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio.

Etisalat CEO Eng Hatem Dowidar said: “To be recognised as the world’s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve.”

Published in Dawn, January 28th, 2022