ISLAMABAD: Tackling plastic waste is the top priority of the government, Special Assistant to the Prime Minister (SAPM) on Climate Change Malik Amin Aslam said on Thursday.

He urged multinational and national companies to come forward and support the government in creating a real difference.

Mr Aslam was speaking at an event wherein the largest plastic waste collection and recycling initiative was launched under Prime Minister Imran Khan’s ‘Clean and Green Pakistan’ programme.

Under the project, PepsiCo through its partnership with Green Earth Recycling (GER) and WWF-Pakistan will collect 4,750 tonnes (4.75 million kgs) of plastic waste and focus on recycling it in purposeful ways. The campaign will enable local companies to produce numerous types of utility products including waste bins, benches, tables, chairs and so on.

WWF-Pakistan Director General Hammad Naqi said: “We all collectively, as a society must come together to tackle waste created by plastics. This initiative is a great example of how every pillar of society can play such a role.”

Currently, no formal infrastructure for waste collection and recycling exists in Pakistan, henceforth the initiative will test various models of waste collection; these include, direct sourcing of waste from consumers, segregating plastic waste from existing waste dumps and experimenting with technology-based waste collection initiatives.

The project will also focus on developing a sustainable and economic model for collecting and reusing plastic waste and achieving its waste collection targets.

PepsiCo Afghanistan and Pakistan CEO Furqan Ahmed Syed said he envisions a world where plastic need never become waste, adding: “Our approach to protecting the environment goes beyond tackling the issue of plastic waste. We are particularly concerned about climate change and this month we have doubled down on our global commitments towards climate change.

We are targeting a reduction of absolute greenhouse gas emissions (GHG) across our value chain by more than 40pc by 2030. In addition, we have pledged net zero emissions by 2040 – this is one decade earlier than called by the Paris Agreement,” he said.

Published in Dawn, January 22nd, 2021

Opinion

Storm landing
28 Oct 2021

Storm landing

The notification saga has ended, but so has the ‘same page’.
State of surrender
27 Oct 2021

State of surrender

What’s the difference between TLP’s religious extremism and the government’s encouragement of religiosity?

Editorial

Notification lessons
Updated 28 Oct 2021

Notification lessons

WHILE the stand-off on the nomination of the country’s new spymaster finally came to an end this week, the reality...
28 Oct 2021

Hunger in Afghanistan

THE reports and images emerging from Afghanistan are very disturbing. People selling their belongings and ...
28 Oct 2021

Elegance for eternity

MANKIND’S romance with technology is a charming outcome of the Industrial Age. In recent years — months, indeed...
27 Oct 2021

Escalating prices

ONE question being asked by almost every Pakistani today is: for how long will we have to suffer food price ...
Another demolition
Updated 27 Oct 2021

Another demolition

THE closing act in the battle over the 15-storey Nasla Tower in Karachi has been set in motion. On Monday, the...
27 Oct 2021

A despicable custom

IT is a wonder that it took so long for the Federal Shariat Court to declare the practice of swara un-Islamic. To...