Crackdown launched on sale of Indian films

Published August 16, 2019
“We have banned Indian advertisements and launched a crackdown on CD shops to confiscate Indian movies,” said Firdous Ashiq Awan, the Special Assistant to the Prime Minister on Information on Thursday. — DawnNewsTV/File
“We have banned Indian advertisements and launched a crackdown on CD shops to confiscate Indian movies,” said Firdous Ashiq Awan, the Special Assistant to the Prime Minister on Information on Thursday. — DawnNewsTV/File

ISLAMABAD: The government has launched a crackdown on sale of Indian movies and banned airing of advertisements for India-made products on television channels in the wake of tensions over the situation in India-held Kashmir.

“We have banned Indian advertisements and launched a crackdown on CD shops to confiscate Indian movies,” said Firdous Ashiq Awan, the Special Assistant to the Prime Minister on Information.

Talking to Dawn on Thursday, she said the interior ministry had already started a crackdown on Indian movies in the federal capital and it would be expanded to other parts of the country soon in collaboration with the provincial governments. “Today the interior ministry raided some compact disc shops in Islamabad and confiscated Indian movies.”

Meanwhile, the Pakistan Electronic Media Regulatory Authority (Pemra) has prohibited airing of advertisements for India-made products on television and radio networks.

In a letter circulated to all its television and radio licencees on Wednesday, the authority recalled that it had withdrawn permission for airing Indian channels and content on the Supreme Court’s directive in October last year.

“However, it has been observed that advertisements of various products of multi-nationals, which are either produced in India or carry Indian characters, are being aired on electronic media,” said the letter posted on Pemra’s Twitter account.

The letter recalled that the government had designated this year’s Independence Day as a “day of solidarity with Kashmiris” in the wake of recent tensions.

However, the airing at the same time of advertisements, produced in India, and carrying Indian celebrities, on Pakistani media was tantamount to “negating the state policy”, the authority said.

Showing Indian celebrities on Pakistani TV screens “aggravates miseries of Pakistanis who are perturbed over Indian atrocities on Kashmiri brethren”, Pemra observed.

According to Pemra, it had now decided to ban the broadcast of all advertisements featuring Indian products or personalities under Section 27(a) of the Pemra Ordinance 2002.

Published in Dawn, August 16th, 2019

Opinion

PML-N bad cop outfoxed
Updated 13 Jun 2021

PML-N bad cop outfoxed

The feel-good factor can cancel out some of the very negative perceptions about the PTI among low-income voters.
Sink or swim
13 Jun 2021

Sink or swim

What have schools learnt during Covid?
Decoding Digitisation
Updated 12 Jun 2021

Decoding Digitisation

The scope of information technology or digitisation continues to be discussed in a rather limited manner in mainstream discourse.

Editorial

Covid strategy
Updated 13 Jun 2021

Covid strategy

It is critical for govt to demonstrate to the public how badly health, business and education have suffered during the pandemic.
13 Jun 2021

Women in Balochistan

THE Balochistan government seems to be taking steps to improve women’s integration into society and the workforce...
13 Jun 2021

Deprived of cricket

THE federal cabinet has disallowed PTV to enter into an agreement with an Indian company for broadcast rights to...
12 Jun 2021

Feel-good budget

WE have been here before. Every time a government gets some fiscal space it immediately shifts gears to growth,...
Rep Omar’s tweet
Updated 12 Jun 2021

Rep Omar’s tweet

Over the last several decades, America has been instrumental in destabilising a number of Muslim states.
12 Jun 2021

Poor health indicators

IF the coronavirus has taught the world anything, it is that the old maxim ‘health is wealth’ is true. Though...