ISLAMABAD: The Pakis­tan Electronic Media Regulatory Authority (Pemra) has advised television channels to produce sensible morning shows and at the same time observed that producers and directors have limited ideas.

“The concepts and ideas focus on matrimonial issues, wedding, dances, fashion, private lives,” the regulator said in its advisory issued on Wednesday.

Pemra said that in order to lend variety to viewers, it had approved licences to TV channels in various genres.

“The objective was to provide quality content to viewers in consonance with our social, cultural and religious values as well as Pemra laws.

“But over the years the standard of content in entertainment genre has deteriorated, specially in morning shows being aired on almost every satellite TV channel,” the statement said.

Pemra has been receiving complaints from viewers about the content being shown during morning shows while standing committees of Senate and the National Assembly have been critical too, the statement added.

“The public at large is very perturbed about the topics and themes of morning shows as these target only a particular socio-economic class, inflicting inferiority complex among the masses.”

Channels have to keep in mind social, cultural, religious and ethical values of our society as well as provisions of the Electronic Media (programmes & advertisements) Code of Conduct, 2015 and Pemra laws, the regulator said.

It called upon television channels to appoint “efficient persons” to oversee production of programmes as laid down in Clause 17 of Code of Conduct, 2015.

The regulator also advised channels to install time-delay mechanism so that inappropriate content could be censored during live shows.

Published in Dawn, January 3rd, 2019

Opinion

Editorial

Mianwali raid
Updated 02 Feb, 2023

Mianwali raid

The military needs to share intelligence with civilian agencies to neutralise the militant menace nationwide.
Corruption unlimited
02 Feb, 2023

Corruption unlimited

PAKISTAN’S consistent slide on Transparency International’s Corruption Perceptions Index over the last several...
Women police officers
02 Feb, 2023

Women police officers

IN a heartening development, a second female police officer has been appointed as DPO in Attock, weeks after the...
Road to perdition
Updated 01 Feb, 2023

Road to perdition

This is also the time of reckoning for those who sowed the seeds of a disastrous policy against militants.
Transport tragedies
01 Feb, 2023

Transport tragedies

TWO tragedies over the weekend illustrate the weak protocols governing the safety of transport in Pakistan. In fact,...
Disqualifying Jam Awais
01 Feb, 2023

Disqualifying Jam Awais

IT appears that there may be some kind of small punishment after all for PPP lawmaker Jam Awais, who was pardoned ...