Alert Sign Dear reader, online ads enable us to deliver the journalism you value. Please support us by taking a moment to turn off Adblock on Dawn.com.

Alert Sign Dear reader, please upgrade to the latest version of IE to have a better reading experience

.

The Supreme Court on Tuesday overturned a 2016 judgement of the Lahore High Court that had set aside Pakistan Electronic Media Regulatory Authority's (Pemra) regulations prohibiting television broadcasters from entering the Direct-to-Home (DTH) market.

DTH is a digital box that gives customers channels permitted to be aired in the country without a cable connection.

Pemra had auctioned three DTH programming licences in November, 2016. The auction was held after the Supreme Court allowed the authority to proceed with the auction, but barred it from awarding the contract till the final determination of the case by the LHC.

The LHC had ruled in December 2016 that Pemra had acted in violation of its own ordinance while conducting the bidding for DTH licences and set aside the auction.

The decision was subsequently challenged in the apex court by Pemra and other companies, including Messrs MAG Entertain­ment (Pvt) Ltd, Messrs Startimes Communications Pakistan (Pvt) Ltd and Shahzad Sky (Pvt) Ltd.

Ruling on the appeals, a five-member larger bench headed by Chief Justice Mian Saqib Nisar on Tuesday overturned the high court's verdict.

With the apex court's judgement, the Pemra rules under which the auction was held in November 2016 have been restored. The auction itself has been reinstated as well.

The auction

On Nov 24, 2016 Pemra had auctioned three DTH licences for Rs14.69 billion with the aim of curbing the proliferation of illegal Indian DTH broadcasts, which were annually causing the loss of billions of rupees to the national exchequer.

The auction was held with the condition that no broadcaster would enter the DTH market themselves. This condition was later challenged in the Lahore High Court.

The authority had subsequently argued before the LHC that the establishment of a DTH platform for distribution of television content requires expenditures running into the billions, and, therefore, only the biggest broadcasters would be in a position to set up such a platform.

It said that if the broadcasters were allowed to enter the DTH market, one or more of the larger broadcast channels would end up controlling the distribution of the content while controlling one-third or more of the market.

In such a broadcaster-cum-distributor scenario, significant powers would be vested in one of the larger broadcasters, the petition had argued.

Pemra had emphasised that the regulatory decision to not allow a broadcaster from owning and controlling one-third or more of the DTH distribution market was a reasonable decision that required no detailed setting of standards or empirical data collection.

But the high court judgement had imposed unwarranted restrictions on the scope of the Pemra Ordinance 2002 in arriving at the conclusion that vertical integration between broadcasters and distributors might not be prohibited through rules-making.