MENLO PARK: Facebook announced on Wednesday it would begin rolling out changes to how it handles private data this week to comply with forthcoming EU rules, with European residents seeing the measures first.

The social network, which has been rocked by disclosures about the hijacking of personal data on tens of millions of its users, said it will start implementing “new privacy experiences” to comply with the EU’s General Data Protection Regulation (GDPR) which become effective on May 25.

“Everyone — no matter where they live — will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook,” said a statement from chief privacy officer Erin Egan and deputy general counsel Ashlie Beringer. “We’ll begin by rolling these choices out in Europe this week.” Under the new policy, Facebook users will be asked to review and make choices about ads they receive, including whether they want Facebook to use data from third parties.

Facebook users will also be asked to review and choose what to share about the political, religious, and relationship information on their profiles.

Additionally, users will be allowed to opt in or out of use of facial recognition technology.

The statement said users will be told that facial recognition is optional, but that it could offer some benefit, such as being notified when someone is using an unauthorised picture.

“We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook,” Egan and Beringer wrote.

The news comes a week after Facebook founder Mark Zuckerberg faced 10 hours of questioning in two congressional panels following revelations that personal data was harvested on 87 million users by Cambridge Analytica, a consultancy working for Donald Trump’s 2016 campaign.

Published in Dawn, April 19th, 2018