KARACHI: The United Nations Office on Drugs and Crime (UNODC) has appointed singer Shehzad Roy, a recipient of Sitara-i-Imtiaz, its National Goodwill Ambassador.

According to a statement issued on Monday, Mr Roy’s appointment is aimed at increasing visibility and assistance in mobilising support for drug demand reduction, prevention and treatment.

“Throughout his career as a singer, social worker and a humanitarian, Mr Roy has shown an unwavering commitment to tackling illicit drugs,” the statement quoted UNODC executive director Yury Fedotov as saying.

“His position as one of Pakistan’s most famous singers, his enduring popularity with young people, and his energy and undoubted talent, will help UNODC publicise the dangers of drug abuse,” he added.

Mr Roy described the appointment as an honour and lauded efforts and contribution of the international organisation.

“I have been following UNODC’s work even before joining them as a Goodwill Ambassador. Their work is commendable in the fields of criminal justice, drug demand reduction and HIV/AIDS prevention. These things are close to my heart, especially when children are concerned, and I will give my all to my new role as National Goodwill Ambassador for Pakistan,” he said.

Published in Dawn, October 31st, 2017