The Hum Network Limited has announced that it will launch a new TV channel by the name of 'Hum News', although a date for the expected launch of the channel was not revealed.

A letter sent to the general manager of the Pakistan Stock Exchange said the board of directors of Hum Network Limited during a meeting on Friday gave its approval for the launch of Hum News "to exploit the available opportunities in the news genre".

The board authorised the company management to do everything necessary to complete all corporate, legal and ancillary formalities related to the execution of the project.

A company representative while talking to Dawn.com confirmed that the network will launch a news channel. A formal announcement in this regard is expected next week.

In an interview to BBC Urdu in January 2016, Hum Network CEO Sultana Siddiqui had expressed her desire to launch a news channel where "all journalistic values would be considered".

"I want to present a better and positive image of Pakistan," she had said.

Hum Network Limited, formerly Eye Television Network Limited, is a public limited media company based in Karachi. The company was established in February 2004.