KARACHI: Tameer Microfinance Bank has been rebranded as Telenor Microfinance Bank almost a year after its 100 per cent acquisition by the Telenor Group, a press release said.

The bank, established in 2005, is best known for its joint venture with Telenor Pakistan for the launch of Pakistan’s first and now the largest branchless banking service Easypaisa, in 2009.

President and CEO of the bank, Mr Ali Riaz Chaudhry, announced the new corporate identity at a media briefing. “Our new name represents a significant foreign direct investment in Pakistan’s banking sector. As we continue to grow, we remain committed to empowering the underserved people of Pakistan through convenient, affordable and secure digital financial services.”

Published in Dawn, March 28th, 2017