WASHINGTON: Twitter confirmed on Friday it is considering a paid subscription service that would give frequent users more tools to use the social network for marketing, journalism and other fields.

The company began conducting a survey of users this week that showed it was looking at building a more powerful version of TweetDeck, the dashboard that many use to manage their accounts.

A statement said the survey is intended “to assess the interest in a new, more enhanced version of TweetDeck.” An upgraded TweetDeck would put Twitter in competition with third-party services for social media accounts such as Hootsuite or SocialFlow, which allow users to manage multiple accounts and measure the impact of their messages. The move comes as Twitter is struggling to boost its membership and keep up with other fast-growing social networks, and to move to profitability for the first time.

Published in Dawn, March 25th, 2017