Words are very powerful — so become empowered by enhancing your vocabulary! Check out this week’s word ‘Masstige’, a new entrant to the Oxford Dictionary

Masstige

Noun

Definition: Used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious:

Examples: “Top designers have been creating masstige lines.”

“The payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury.”

“She looked at the major trends in the industry, the first of which was the rise of the ‘masstige’ segment.”

“Mass plus prestige equals ‘masstige’, affordable luxury, class plus mass.”

“Every masstige product, therefore, is a candidate for death in the middle.”

Published in Dawn, Young World, April 23rd, 2015