LAHORE: The Pakistan Super League has signed a broadcast production deal with UK-based Sunset+Vine to cover the high-profile league which is scheduled to be played from Feb 4 to 24 in the UAE.
According to a press release issued by the Pakistan Cricket Board (PCB), Sunset+Vine was awarded the contract after a stringent pre-qualification process driven towards ensuring quality production of the highest level.
An advertisement was published for production companies to submit technical proposals, as per the press release, which stated that several companies submitted proposals to obtain production rights for the PSL.
The proposals were evaluated by the PSL bid committee assisted by PSL’s global consultant, Repucom, it said, adding that as a result of this technical evaluation the Sunset+Vine qualified following which its financial quote was brought down significantly in line with PSL’s financial model.
Published in Dawn, November 1st, 2015