Online and written brainstorming sessions generate more high-quality ideas, produce more creative ideas per person and yield ideas that evoke higher levels of satisfaction than face-to-face brainstorming, Tomas Chamorro-Premuzic writes on HBR.org. Virtual brainstorming enhances creative performance by almost 50pc of a standard deviation in comparison with traditional brainstorming, for three reasons: It isn’t susceptible to domination by powerful individuals, it enables feelings of anonymity and it increases the diversity of ideas.
(Source: HBR.org)
Published in Dawn, Economic & Business, May 4th, 2015
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