When research participants were trying to save money on shopping-list items, slow-tempo classical music provided them with relief from math anxiety and made them less likely to avoid arithmetic computations such as figuring out whether it would be cheaper to buy a product as part of a bundle, says a team led by Shan Feng of William Paterson University. Fast-tempo classical music, by contrast, made math-anxious people more likely to avoid computations.
(Source: Psychology & Marketing)
Published in Dawn, Economic & Business, December 29th, 2014
