‘Great people to fly with’

Published Jun 28, 2013 08:27am

THERE was a time when people at PIA were ‘Great people to fly with’. From booking a seat, check-in, in-flight service to safety and punctuality, things were simply perfect. The great Nur Khan had done it.

The catchy ‘Great people to fly with’ slogan indeed played a role.

Initially, some people thought that was a bizarre way for a big air company to indulge in self-praise.

Later it dawned on them, including me, that the ‘Great people to fly with’ catchphrase inspired and motivated the PIA team to act and serve in a manner worthy of the honour given to them by their company.

Who coined this shibboleth? The credit goes to Omar Kureshi, the great cricket lover and commentator.

He mentions this fact in his biographical sketch in Dawn’s Sunday magazine. Nur Khan had engaged a big advertisement company for its publicity.

The company invited proposals for a proper motto for the airline. Omar, too, submitted his slogan. It was selected by the ad company and approved by Nur Khan.

It is good to know that the prime minister has constituted a committee to formulate proposals and ideas for reforming PIA. Let us hope that the country’s flag carrier regains its greatness.

MUHAMMAD RAFI Karachi


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Comments (15) (Closed)


Ali
Jun 28, 2013 09:14am

How is PIA perceived today -- Pareshan International Airlines.

Siddique Malik
Jun 28, 2013 09:16am

The best way to make a commercial organization excel in what it does is to free it of government's clutches. Siddique Malik, Louisville, Kentucky, USA.

Gerry D'Cunha
Jun 28, 2013 12:35pm

PIA slogan should now be 'helpless people to fly with'

GHAWTHA AHMAD
Jun 28, 2013 01:25pm

I greatly wish and hope so.

Agha Ata
Jun 28, 2013 04:43pm

"Great People To Fly With" is still true. Let me explain . . . people who fly in PIA are really great. They are great because they are brave to fly in these planes, and they are tolerant of what they get in form of service and comfort; they are really great, and PIA staff do fly with those great people. :)

rashid zaidi
Jun 28, 2013 08:49pm

Mr. Nur Khan and Mr. Omar Qureshi were both exemplary people who did great things for Pakistan and it is they who brought respect to the country. We should teach our nation's youth of these and many others who made Pakistan respectable then.

Khalid Butt
Jun 28, 2013 11:14pm

The only way to improve PIA is to privitise it. Government has no role in any business enterprise. Look at Pan Am even USA could not run an airline. GOP must immidiately sell PIA forget the past and omer qurshi and am Nur Khan let us not live in the past glory of mugals or ottaman empire, things chnge and wise people change with them.

jalaluddin S.Hussain
Jun 29, 2013 12:01am

As a former employee of PIA and one who has seen the good days when PIA rightly deserved to be called, "Great People to Fly With" , I would advise that the PIA be run by a professional Managing Director, with rich aviation background, and a drastically-cut staff.

The present staff of more than 20,000 personnel with a "tired" fleet is too much!

Noorani
Jun 29, 2013 12:07am

PIA ---Pathetic, Inefficient, Airline.

niaz
Jun 29, 2013 09:24am

indeed great I was comg from islamabad to karachi no seat found but infact it is in tragedy why I dont know

Ali
Jun 29, 2013 01:38pm

I work for the Boeing company and we deal with airlines from all over the world. Air India and PIA are two airlines that have become a joke in Boeing due to their staff's incompetence and organizational disarray. PIA has been so careless that they did not even bother to take advantage of Boeing's free warranty contract that was awarded with the purchase of 777. Several years ago when PIA's staff used to come to Seattle to pick up newly purchased 777 aircraft, they used to bring 150 to 400 people including friends and families along. As compare to PIA, the Japanese airlines bring less than 15 people when they deliver their 787 to their country saving huge costs to their country. Fact of the matter is the rest of the world has parted away with national airline and false pride. PIA's has cost several billions in losses during last decade. Pakistan will have trouble finding a buyer even if they want to give it away free. The best thing the government can do is to sell or lease all of the remain aircraft to private parties and write off the loans and never get into aviation business again.

Palvasha von Hassell
Jun 29, 2013 03:37pm

Fully Agree. Top slogan, seen none like it. Time to live up to it again.

Muneer
Jun 29, 2013 09:03pm

PIA = Perhaps I Arrive.

Osama Khalid
Jun 29, 2013 11:27pm

@Agha Ata: I think you should appreciate to what PIA's staff is doing for you people, how the cabin crew bears all sort of harassment from the passenger side. You should appreciate the efforts of ground maintenance staff for working tirelessly in scorching heat, sweating like hell but still managing make these metal things fly despite the shortage of parts, resources etc. If you want to criticize, then criticize the government plus political parties for bringing in there favorite team and ruining the whole corporation. PIA is still a source of earning foreign exchange for PAK by allowing there maintenance staff joining other airlines which in return help Pakistan.

Ebrahim Tily
Jun 29, 2013 11:54pm

I still feel that the slogan "Great people to fly with" stands good for PIA. The reasons being good pilots and inflight service. The only problem is there is too much Government involvement as mentioned by Mr. Malik, once PIA gets rid of Government it will show profits and hence bring in confidence of the Shareholders. Let us hope that the new Government will address this issue.