From 'Kate' to cakes, French brides speak fluent English
PARIS: From “Kate”-inspired lace dresses to towering wedding cakes - and even British celebrants - French brides-to-be are looking across the Channel, and the Atlantic, to make their day that bit more special.
“These past two years, we've been seeing girls pick and mix ingredients from English or American weddings,” said Sophie Chastrusse-Peyronnet, who heads up a giant Paris bridal fair, the Grand Salon du Mariage, each October.
Start with the lingo: French couples no longer cut the “gateau” but a “wedding cake”, they order “escort cards” to guide guests to their seats, and talk of “DIY”, when it comes to Martha Stewart-style decorations.
“Our DIY workshop is one of the fair's most popular,” Chastrusse-Peyronnet told AFP. “Young girls go crazy for it.” Lifted from the movies, blogs, or last year's royal nuptials, Anglo-American styles and customs are shaking up traditional French weddings.
“Sweet tables” stacked high with pristine-looking candy are a strong trend, but the really big business is in cakes.
Two years ago, Canadian chef Taylor McLoughlin and American business partner Krista Juracek opened the Sugarplum cake shop in Paris, offering North American-style stacked cakes, 80 per cent of them for weddings.
“It's going through the roof,” the 33-year-old Juracek told AFP. “During wedding season we book months in advance.” “Most French people don't want the same thing their mothers or grandmothers had at their weddings.” US and British lovebirds traditionally invest quite a bit more in weddings than in France.
An average French budget runs to 13,000 euros, says the Salon, compared to $27,000 in the United States, based on a 2011 study, and 21,000 pounds ($33,700) in Britain according to consumer group Which?.
But this is changing, with budgets on the rise, and US-style wedding planners stepping up to orchestrate the event.