Since its establishment in 1959, United Bank Limited (UBL) has consistently remained at the forefront of cutting-edge technology. The bank has made significant strides in offering a diverse array of state-of-the-art digital solutions, ensuring a seamless and valuable banking experience for its extensive customer base of over 11 million individuals. Its remarkable technological prowess has earned UBL accolades as the ‘Best Digital Bank in Pakistan’ on numerous occasions, both domestically and internationally.
In a recent achievement, UBL clinched the prestigious ‘Mobile Banking & Payment Initiative of the Year - Pakistan’ title at the Asian Banking and Finance Retail Banking Awards 2023. This recognition celebrated the bank’s commitment to convenient banking-on-the-go solutions and its unwavering dedication to achieving financial inclusion.
These laurels are a testament to UBL’s remarkable growth, robust transformation, and digital convergence, which has led to a surge in digital transactions, customer registrations, mobile app ratings, value-added customer experiences, innovative features, and a strong presence on social media. The bank has consistently set impressive records for digital customer registrations, boasting a remarkable cumulative annual growth of 136% in customer registrations and 154% in customer transactions since 2019.
UBL’s pioneering achievements extend to its adoption of the latest digital trends, including venturing into the metaverse. This move allows customers to engage in immersive and interactive experiences, made possible by UBL’s cutting-edge Digital Lab—an embodiment of the bank’s innovative culture and forward-thinking mindset.
One of UBL’s standout offerings is its mobile banking app, lauded for its user-friendly interface. Customers can effortlessly access their accounts, make payments, and transfer funds through their smartphones. The app’s compatibility with both Urdu and English languages ensures accessibility to a wide audience. The augmented reality auto loan feature, enabling customers to virtually explore car models and features, has added an exciting dimension to the car purchasing process.
The introduction of digital cheques is a game-changing innovation, allowing customers to conduct transactions digitally, all from the comfort of their homes. UBL’s Watch App is another unique feature, empowering customers to monitor and manage their app usage effectively, ensuring absolute financial control.
UBL also offers a tempting array of investment and savings options, including mutual funds and term deposits, enabling customers to earn higher returns on their savings.
The bank has made opening accounts a breeze with a range of options, such as the UBL Digital Asaan Account, which garnered recognition as the fastest onboarding challenge by SBP. Urooj Digital Account, aimed at women, and the Digital Corporate Portal, tailored for corporate customers with bulk account-opening needs, further exemplify UBL’s customer-centric approach.
The UBL Aas Paas service is a renowned tool that helps customers discover attractive deals in their vicinity, ensuring they benefit from exclusive discounts and offers at various outlets, including restaurants, clothing stores, and other retailers.
UBL’s transformation from a traditional brick-and-mortar bank to a digital banking powerhouse has revolutionised the financial industry. The bank’s consistent recognition by both national and international awarding bodies reinforces UBL’s commitment to maintaining its position as the leader in Digital Banking in Pakistan. For those seeking a reliable and value-added banking experience, UBL’s digital banking services remain the ultimate solution.
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