LAHORE, March 1: PCB has signed a multi-million dollar agreement, for the sale of its television broadcast rights for all international matches, with a consortium comprising Taj Television Limited and ARY Digital on Friday.

A PCB spokesman pointed out that the 5-year agreement, which becomes effective from April 2003 , for a record sum of US $ 42.6 million, stipulates that Taj/ARY will be responsible for all production and distribution expenses and the PCB will not pay any commission.

The offer of Taj/ARY consortium will be supported by a bank guarantee as well as unlimited corporate guarantees of their respective parental companies.

This compares with approximately US $11 million that PCB will receive under its present arrangement with Transworld International INC. (TWI), he added.

In all, six companies expressed interest in the bidding.

Meanwhile, the PCB also acknowledged the contribution made by TWI over the past eight years. TWI was also given every opportunity to re-bid for the television rights. But it offered a minimum guarantee of US Dollars 30 million. After adjusting for its commission and production expenses TWI would have needed to generate gross revenues of US Dollars 62.5 million to match the Taj/ARY offer, the spokesman said.

Opinion

Editorial

A difficult story
Updated 12 Jun, 2026

A difficult story

Unless productivity becomes the dominant target of economic policy, Pakistan will continue to oscillate between crises and fragile recovery.
Rough waters
12 Jun, 2026

Rough waters

AMONGST the key potential triggers for fresh conflict in South Asia is water. The Indian state is behaving in an...
Politicised football
12 Jun, 2026

Politicised football

ALMOST three-and-half years since Lionel Messi led Argentina to FIFA World Cup glory, the latest edition of...
GB polls’ aftermath
Updated 11 Jun, 2026

GB polls’ aftermath

The new administration must address the region’s issues proactively.
Peace in retreat
11 Jun, 2026

Peace in retreat

THE ceasefire announced in April was supposed to create space for negotiations. Instead, it has been repeatedly...
A few good men
11 Jun, 2026

A few good men

IT was a brave move, no doubt. This Tuesday, in the land of the Afghan Taliban, a few good men decided to take a...