The Shoaib-Sania is not headline news in a country that is struggling to make ends meet. -Photo by Ap

Sections of Pakistan's electronic media need to take a close hard look at their priorities and the frivolous manner in which they sometimes operate.

Take, for instance, the tone and tenor of the coverage given to Pakistani cricketer Shoaib Malik's impending marriage to Indian tennis star Sania Mirza. When the story was first confirmed by the two families it was flashed over and over again as 'breaking news'.

Later, it was Ms Mirza's successful attempt to secure a Pakistani visa that dominated the headlines on some television channels. And then came the field days — or appalling lows, depending on your viewpoint — when Mr Malik's alleged previous marriage to another Indian woman became the news du jour. Coverage of the eventual out-of-court settlement ostensibly involving a divorce was just as sensational and an equally poor advertisement for Pakistani journalism.

In the race for ratings, media ethics, contextual significance and perhaps even common sense were thrown out the window. What we saw on our screens was tabloid journalism of the sort usually purveyed by the dregs of the profession. Media organisations are businesses of course but the ethos of journalism demands that ethics must not be sacrificed at the altar of the bottom line. Good taste also comes into it, though that is a more subjective issue. But consider this in a country racked by militancy and terrorism, should a celebrity marriage dominate the news on a day when dozens are killed in suicide attacks? Should gossip about what is at best a footnote in the day's events be deemed more important than the serious socio-political problems facing the country? News involves information, not sordid entertainment, and the line differentiating the two must be redrawn if the industry is to retain its integrity. It is not a news network's job to titillate its audience or provide the kind of catharsis offered by film or channels dedicated to entertainment.

Yes, the Shoaib-Sania story is news, especially in the context of the strained relations between Pakistan and India. By no stretch of the imagination, however, is it headline news in a country that is struggling to make ends meet.