Nokia CEO Stephen Elop speaks during the company's news conference in Espoo. – Reuters
Nokia CEO Stephen Elop speaks during the company's news conference in Espoo. – Reuters

HELSINKI: Nokia chief executive Stephen Elop admitted on Thursday that his company had failed to foresee rapid changes in the mobile phone industry and this was partly behind the firm's problems.

“We had moments in the past year and a half when we could have done some things differently had we known that the industry was changing so rapidly,” Elop told Finnish national daily Aamulehti.

One example of Nokia's misreading of the markets “was the steep price decrease of Android phones in China,” he said.

“It happened so fast that Nokia's situation has now become difficult, but we keep honing our strategy.”

Nokia recently lost the world number one ranking it had held for 14 years as it attempts to survive on the rapidly changing landscape, with stiff competition from RiM's Blackberry, Apple's iPhone and handsets running Google's Android platform.

The company has been undergoing a major restructuring in the past 18 months, phasing out its Symbian line of smartphones in favour of a partnership with Microsoft.

It recently announced that massive new spending cuts and 10,000 more layoffs would be needed, in addition to the some 12,000 layoffs already announced in the past year and a half.

Adding to Nokia's problems was an anouncement by Microsoft late last week that its Windows 8 upgrade would not work on Nokia's new flagship smartphone, the Lumia 900 model which it launched earlier this year.

That caused Nokia's share price to shed 10 per cent on Monday to 1.73 euros, its lowest point since August 1996 when it hit 1.71 euros, and down from 4.00 euros at the beginning of the year.

Opinion

The sixth wave

The sixth wave

PCR testing has drastically gone down in Pakistan and our disease surveillance system needs much more strengthening.

Editorial

Udaipur killing
Updated 01 Jul, 2022

Udaipur killing

The crime committed in Udaipur did not happen in a vacuum.
Unacceptable demand
Updated 01 Jul, 2022

Unacceptable demand

Negotiating with extremists is tricky; no peace treaty with them has lasted beyond a few months.
Tough times ahead
01 Jul, 2022

Tough times ahead

THE finance ministry’s projection of 15pc inflation, much higher than the targeted rate of 11.5pc, during the new...
More ‘prior actions’
Updated 30 Jun, 2022

More ‘prior actions’

It is crucial that the IMF reconsiders its stance and releases the funds at the earliest to calm uneasy markets.
Growing power crisis
30 Jun, 2022

Growing power crisis

THE country’s escalating power crisis risks exacerbating the law-and-order situation as people take to the streets...
Attack on polio team
30 Jun, 2022

Attack on polio team

THE threat of deadly violence never seems to diminish for health workers and police officials involved in...