WASHINGTON: Pakistan's ambassador to the United States Sherry Rehman has underscored the need for a more vibrant role for the private sector in showcasing Pakistan as an attractive destination for foreign investors.

She was speaking to a delegation representing the Karachi Chamber of Commerce and Industry (KCCI), which led by the Chamber's President, Mian Abrar Ahmad, who is visiting Washington on a trade mission.

The delegation called on Ambassador Sherry Rehman at the Embassy on Friday.

The ambassador was briefed on the meetings the delegation held in Washington to advocate preferential market access for Pakistani products.

The Chamber's outreach program within the Asian region, particularly the effort to set up joint chambers in Afghanistan and India, was also discussed.

Ambassador Rehman appreciated the Chamber's initiative to organise the visit to the United States, as she noted the need for greater people-to-people contacts towards building bridges of understanding.

Relations that are built on shared business and trade interests are more sustainable and enduring, the Pakistani envoy remarked.

She said the government recognises the importance of expanding trade and investment opportunities as part of a broader effort to speed up the process of economic development in the country and is committed to creating conducive conditions for international investment.

The delegation thanked the ambassador for the Embassy's support during their visit to the United States of America.