LAHORE, Jan 3: Lahore Cinema Owners Association Chairman Mian Amjad has offered free screening of historic Indian movie Mughal-i-Azam to promote a healthy competition to help boost "dying film industry."

Addressing a press conference at the Lahore Press Club on Monday, he said cinema owners were facing acute financial crisis owing to decline of quality film movies.

"There is no movie business in the market for the last two years, forcing cinema owners to close their theatres. They are now desperately looking for some other business", Mian Amjad observed.

He said each cinema hall was a source of bread and butter for more than 300 family members and called upon the government to evolve a strategy to keep cinemas alive.

He demanded that import of Indian movies should be allowed to help generate a healthy competition that would also contribute towards producing quality movies besides earning a substantial foreign exchange for the country. -APP