MUMBAI, Aug 27: Singapore-based World Sports Group (WSG) on Monday won the right to sponsor part of international cricket in India after bidding 42 million dollars for the next three years.

The WSG will hold title and ground sponsorship rights for Test and one-day cricket played in India till March, 2010, the Board of Control for Cricket in India (BCCI) said.

“There will be 55 matches covered by the bid,” BCCI Vice-president Lalit Modi told reporters after the bids were opened at the board’s headquarters here. “The winning bid is three times over the last contracted bid.”

The WSG deal is separate from the existing 612 million-dollar agreement the BCCI has with the Mumbai-based Nimbus group for TV and media rights and a 43 million-dollar deal with Nike to kit Indian teams. —AFP