RAWALPINDI: Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension, organised a wheat awareness campaign at Village Pial near Rawat to educate farmers about modern agricultural practices and measures for enhancing wheat production.

Addressing the farmers, Vice Chancellor PMAS-AAUR Prof Dr Qamaruz Zaman reiterated the university’s commitment to supporting the farming community through research, innovation and modern agricultural technologies. He emphasised that increasing agricultural productivity requires the adoption of modern techniques and scientific approaches.

The vice chancellor particularly highlighted the significance of precision agriculture, stating that developed countries are increasingly adopting advanced agricultural technologies to optimise resources and enhance crop productivity. He encouraged farmers to benefit from modern agricultural knowledge and techniques.

He further informed the participants that the university had initiated a dedicated Farmers’ Call Centre to facilitate the farming community by providing guidance and addressing their agricultural queries and concerns. Divisional Director Agriculture Extension Shahid Bukhari also addressed the gathering and highlighted the initiatives of the agriculture department for the welfare of farmers.

He stated that the department is providing substantial financial support through interest-free loans to help farmers improve crop production. He further emphasised that the Agriculture Extension Department is committed to facilitating farmers in all aspects of agricultural activities and addressing their issues on a regular basis.

The campaign reflects the shared commitment of PMAS-AAUR and the Agriculture Extension Department to strengthening the agricultural sector through farmer education, institutional collaboration, modern technology, and improved agricultural practices.

Published in Dawn, November 10th, 2026