ISLAMABAD: A two-day ‘Wealth Expo’ opened in Islamabad on Saturday to raise awareness about a cashless economy.

Being held at the Pak-China Friendship Centre by the State Bank of Pakistan, in collaboration with the Rawalpindi Chamber of Commerce and Industry, and facilitated by Brand Accord, the ‘Wealth Expo’ is being attended by various stakeholders associated with the financial sector under one umbrella provided by the State Bank.

Commercial and digital banks, fintech companies and fund management firms, including JazzCash, BankIslami, Allied Bank Limited (ABL), Meezan Bank and Mashreq Bank, are actively participating in the expo.

This is the first such event being held in the Rawalpindi-Islamabad region, organised by State Bank Rawalpindi in collaboration with Brand Accord.

The promotion of a cashless economy is a key focus of the event, with keen interest shown by investors and the business community. Special sessions have been organised on digital payments, Raast service and cashless transactions.

State Bank Rawalpindi has set up its pavilion, described as the ‘regulators’ pavilion’, to provide valuable information on currency notes, prize bonds, Raast and the digital cashless economy.

Money Matters is a national drive for financial literacy and inclusion, aimed at redefining Pakistan’s financial landscape.

The event marks a pivotal moment in connecting traditional finance with emerging trends and technological advancements.

The two-day event features asset management companies, insurance and Takaful firms, stock and forex trading platforms, brokerage houses, investment firms and other key players from Pakistan’s financial sector, while expanding the concept of wealth to include real estate, automobiles and virtual asset-based opportunities.

According to State Bank officials, the Wealth Expo aims to bridge a gap in the market where a majority of the population lacks financial literacy and smart money management skills.

A collaborative effort of key financial institutions, regulators and academia for this national cause makes the event a significant milestone for Pakistan’s economic growth and financial ecosystem.

Published in Dawn, April 19th, 2026