BERLIN: German coach Juergen Klopp has been appointed head of global football for Red Bull, owners of several clubs including RB Leipzig and New York Red Bulls, the company said on Wednesday, in his first job since leaving Liverpool earlier this year.

Klopp, who ended his successful nine-year stint with Liverpool at the end of last season, will be starting on January 1, 2025.

“After almost 25 years on the sideline, I could not be more excited to get involved in a project like this,” Klopp, who also coached Mainz 05 and Borussia Dortmund, said in a statement. “The role may have changed but my passion for football and the people who make the game what it is has not.”

The 57-year-old joined Liverpool in October 2015 and won the Champions League, their first English League title since 1990, the Club World Cup, FA Cup, League Cup and Super Cup, as well as the Community Shield during his time in charge.

Klopp, who also led Dortmund to two Bundesliga titles, a German Cup and a Champions League final in 2013, had announced in January he would be leaving Liverpool at the end of the season.

He said on social media while he did not see himself working on the sidelines anymore he was ready to get back to work in another capacity.

“I still love football and I still love working and Red Bull gives me the perfect platform for that,” Klopp said in a video on Instagram.

“I want to share my experience... I want to learn again, because when you are in the job and play every three days you barely have time for that, and now I have time. I want to see, feel, figure out what is useful for football,” he added.

Klopp will not be involved in the day-to-day operations of the Red Bull-owned clubs in Germany, United States, Brazil and Austria, the company said.

“He will provide strategic vision, supporting individual sporting directors in advancing the Red Bull philosophy,” Red Bull said.

Klopp will also support the organisations global scouting operation, and contribute to the training and development of coaches.

“I see my role primarily as a mentor for the coaches and management of the Red Bull clubs but ultimately I am one part of an organisation that is unique, innovative and forward looking. As I said, this could not excite me more,” Klopp said.

Some German media reported his Red Bull contract included an exit clause for the post of Germany national team coach.

Klopp has long been linked to that job, especially after his successful stint at Liverpool and with Germany struggling to make an impact on the international stage in the past decade.

Liverpool will face RB Leipzig, the main club in the Red Bull portfolio, in the Champions League immediately after the international break.

A key member of Klopp’s coaching staff at Liverpool, Pep Ljinders, is now in charge at Red Bull Salzburg, where he is bidding to win back the Austrian title from Sturm Graz.

In addition to their extensive football interests, Red Bull are the principal sponsor of the reigning Formula One champion team of Max Verstappen.

Published in Dawn, October 10th, 2024

Opinion

Editorial

Token austerity
Updated 11 Mar, 2026

Token austerity

The ‘austerity’ measures are a ritualistic response to public anger rather than a sincere attempt to reform state spending.
Lebanon on fire
11 Mar, 2026

Lebanon on fire

WHILE the entire Gulf region has become an active warzone, repercussions of this conflict have spread to the...
Canine crisis
11 Mar, 2026

Canine crisis

KARACHI’S stray dog crisis requires urgent attention. Feral canines can cause serious and lasting physical and...
Iran’s new leader
Updated 10 Mar, 2026

Iran’s new leader

The position is the most powerful in Iran, bringing together clerical authority and political and ideological leadership.
National priorities
10 Mar, 2026

National priorities

EVEN as the country faces heightened risks of attacks from actual terrorists, an anti-terrorism court in Rawalpindi...
Silenced march
10 Mar, 2026

Silenced march

ON the eve of International Women’s Day, Islamabad Police detained dozens of Aurat March activists who had ...