KARACHI: TikTok Paki­stan on Monday announced the launch of several new features aimed at providing viewers with more ways to discover new content and tailor their viewing experience to their personal preferences.

The new features include popular feed, keyword mute, reset and dispersion.

The “popular feed” would have a non-personalised feed of popular content appr­o­priate for people aged 13 and older. “Keyword mute” would filter content with specified words or hashtags from ‘For You’ feeds. The “reset” option would allow users to reset their ‘For You’ feed if their recommendations don’t quite feel like they’re for them anymore. And, the “dispersion” feature would expand TikTok’s tests to diversify and safeguard recommendations globally.

The entertainment platform also plans to introduce a content classification system known as ‘Content Levels’, which classifies content that is commonly used by entertainment companies to identify how mature content is for audiences of different ages or with different tolerances of comfort for some themes.

This system will add an additional layer of protection by classifying content that has passed through moderation.

“When the platform detects that a video contains mature or complex themes, for example, fictional scenes that may be too frightening or intense for younger audiences, a maturity score will be allocated to the video to help prevent those under 18 from viewing it across the TikTok experience,” the company announced.

Published in Dawn, July 26th, 2022