Facebook plans to change its name: report

Published October 20, 2021
This picture shows an illustration made with figurines set up in front of Facebook's homepage. — AFP/File
This picture shows an illustration made with figurines set up in front of Facebook's homepage. — AFP/File

Social media giant Facebook Inc is planning to rebrand itself with a new name next week, the Verge reported on Tuesday, citing a source with direct knowledge of the matter.

Facebook Chief Executive Officer Mark Zuckerberg plans to talk about the name change at the company's annual Connect conference on October 28, but it could be unveiled sooner, the Verge reported.

In response, Facebook said it does not comment on "rumour or speculation".

The news comes at a time when the company is facing increasing US government scrutiny over its business practices. Lawmakers from both parties have excoriated the company, illustrating the rising anger in Congress with Facebook.

The rebranding would position Facebook's social media app as one of many products under a parent company, which will also oversee groups like Instagram, WhatsApp, Oculus and more, the Verge report added.

It's not uncommon in Silicon Valley for companies to change their names as they bid to expand their services.

Google established Alphabet Inc as a holding company in 2015 to expand beyond its search and advertising businesses, to oversee various other ventures ranging from its autonomous vehicle unit and health technology to providing internet services in remote areas.

The move to rebrand will also reflect Facebook's focus on building the so-called metaverse, an online world where people can use different devices to move and communicate in a virtual environment, according to the report.

Facebook has invested heavily in virtual reality (VR) and augmented reality (AR) and intends to connect its nearly three billion users through several devices and apps.

On Tuesday, it announced plans to create 10,000 jobs in the European Union over the next five years to help build this metaverse.

Zuckerberg has been talking up metaverse since July and the buzzy word, first coined in a dystopian novel three decades earlier, has been referenced by other tech firms such as Microsoft.

The Verge report said a possible name for the company could have something to do with Horizon. Recently, Facebook renamed its in-development VR gaming platform named "Horizon" to "Horizon Worlds".

Opinion

Editorial

28 Jan, 2022

Never-ending debate

PAKISTAN is gripped by a debate on the presidential system, again. From apparently nowhere, calls for this system...
28 Jan, 2022

Riverfront verdict

THE Lahore High Court decision scrapping the controversial multibillion-dollar Ravi Riverfront Urban Development...
Karachi violence
Updated 28 Jan, 2022

Karachi violence

WEDNESDAY’S events in Karachi indicate that unless the controversy over the Sindh local government law is handled...
Corruption index
27 Jan, 2022

Corruption index

The Transparency report punches a hole in the self-righteous façade of a party that has long beaten the drum of accountability.
27 Jan, 2022

Oslo meeting

A DILEMMA continues to confront the international community where Afghanistan is concerned: whether or not to...
27 Jan, 2022

Sanitary workers’ rights

RELIGIOUS discrimination in Pakistan has many faces and one of its most troubling manifestations is the virtual...