RAWALPINDI: Pakistan International Airlines (PIA) has achieved the International Air Transport Association (IATA’s) new distribution capability (NDC) level-4 certification. The certification is of the highest level, awarded to PIA.

A press release issued by PIA on Monday stated that the national flag carrier recently embarked upon a Digital Transformation Programme, under which it is focusing on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with new industry standards and practices.

The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels. This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.

PIA CEO Air Marshal Arshad Malik appreciated teams from the airline’s Information Technology (IT) and Commercial departments, and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.

He added that this achievement was a proof of PIA’s commitment to become the airline of choice for travel agents, distribution partners and passengers.

Published in Dawn, October 12th, 2021