PIA awarded highest level certification

Published October 12, 2021
File photo of a Pakistan International Airlines passenger plane. — AFP/File
File photo of a Pakistan International Airlines passenger plane. — AFP/File

RAWALPINDI: Pakistan International Airlines (PIA) has achieved the International Air Transport Association (IATA’s) new distribution capability (NDC) level-4 certification. The certification is of the highest level, awarded to PIA.

A press release issued by PIA on Monday stated that the national flag carrier recently embarked upon a Digital Transformation Programme, under which it is focusing on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with new industry standards and practices.

The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels. This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.

PIA CEO Air Marshal Arshad Malik appreciated teams from the airline’s Information Technology (IT) and Commercial departments, and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.

He added that this achievement was a proof of PIA’s commitment to become the airline of choice for travel agents, distribution partners and passengers.

Published in Dawn, October 12th, 2021

Opinion

Climate & youth

Climate & youth

Disillusionment and anxiety are on the rise among youth as they confront the diminishing prospects of a better tomorrow.
Our exclusivity syndrome
Updated 17 Oct 2021

Our exclusivity syndrome

Pakistan needs at least a minimum level of inclusivity that can keep alive democratic values.
Shafqat Kakakhel
Updated 16 Oct 2021

Shafqat Kakakhel

COP26 has to achieve consensus on several issues.

Editorial

Carnage in Kandahar
Updated 17 Oct 2021

Carnage in Kandahar

Pakistan’s anti-extremism policy is in many ways half-baked and inconsistent.
17 Oct 2021

Sanctity of contracts

PAKISTAN is facing yet another international dispute before the International Centre for Settlement of Investment...
17 Oct 2021

New sports policy

THIS week, the Pakistan Football Federation Normalisation Committee chief Haroon Malik was in Zurich to hold ...
Diminishing freedom
Updated 16 Oct 2021

Diminishing freedom

DESPITE the serious reservations of digital rights activists and tech companies, the federal government has...
16 Oct 2021

Dirty politics

IN her outburst against Prime Minister Imran Khan this week, PML-N leader Maryam Nawaz may not have taken names but...
16 Oct 2021

Decreasing emissions

THE announcement by SAPM on Climate Change Malik Amin Aslam that carbon emissions in the country came down by 9pc...