PIA awarded highest level certification

Published October 12, 2021
File photo of a Pakistan International Airlines passenger plane. — AFP/File
File photo of a Pakistan International Airlines passenger plane. — AFP/File

RAWALPINDI: Pakistan International Airlines (PIA) has achieved the International Air Transport Association (IATA’s) new distribution capability (NDC) level-4 certification. The certification is of the highest level, awarded to PIA.

A press release issued by PIA on Monday stated that the national flag carrier recently embarked upon a Digital Transformation Programme, under which it is focusing on modernising its business practices, resource competence, technology upgrade and partner collaborations in line with new industry standards and practices.

The certification will enable the airline to better connect, communicate and share rich content among industry partners through distribution channels. This achievement will significantly enhance PIA’s capability of merchandising, retailing and product differentiation, the press release stated, adding that the certification will not only help PIA take its distribution standard to the next level but also facilitate better service for passengers, travel agents and industry partners while accelerating PIA’s digital transformation.

PIA CEO Air Marshal Arshad Malik appreciated teams from the airline’s Information Technology (IT) and Commercial departments, and thanked its passenger services system (PSS) provider HITIT Computer Systems for support.

He added that this achievement was a proof of PIA’s commitment to become the airline of choice for travel agents, distribution partners and passengers.

Published in Dawn, October 12th, 2021

Opinion

Editorial

Spy games
Updated 02 Oct, 2022

Spy games

The audios leaked so far appear to have been carefully curated: they apply pressure but do not do major damage.
‘Geopolitical football’
02 Oct, 2022

‘Geopolitical football’

THE US-China rivalry is by all measures one of the globe’s most dangerous competitions for power and influence. ...
Fuel price reduction
02 Oct, 2022

Fuel price reduction

ISHAQ Dar is back; so are his signature policies. The reduction of a little over 5pc in fuel prices announced by him...
Untruths and politics
Updated 01 Oct, 2022

Untruths and politics

It would arguably be in the national interest for the Supreme Court to take up the cipher and settle the matter.
Farmers’ protest
01 Oct, 2022

Farmers’ protest

SEVERAL hundred farmers have converged on Islamabad for the last three days to protest against the soaring costs of...
Dasht-i-Barchi bombing
01 Oct, 2022

Dasht-i-Barchi bombing

ON Friday morning, Kabul’s Dasht-i-Barchi neighbourhood was rocked by a terrorist attack targeting an educational...