Japan, which was once considered a smoker’s paradise and ranked among the least protected countries because of tobacco usage, is now on track to become smoke-free. The country has seen a sharp decline in smoking prevalence over the years. It makes one wonder how it has brought about such a drastic yet delightful change.

The Japanese government adopted innovative tobacco control strategies, introduced reduced-risk products and increased consumer awareness to encourage people to stop smoking traditional cigarettes in favour of some less-harmful options.

While the sale of cigarettes was already declining in Japan after 2011, it picked up pace manifold from 2016 onwards which was also the time when heated tobacco products were introduced.

These devices that heat tobacco to generate a nicotine aerosol for inhalation, instead of burning it, have been scientifically proven to have a lower risk profile compared to the conventional combustible cigarettes.

While cigarettes are available in Japanese market at low prices even today, smokers tend to opt for products that have reduced risks.

This change can happen in Pakistan too if the government increases awareness and introduces alternatives for smokers, keeping their wellbeing at the heart of its efforts.

Taseer Ali
Islamabad

Published in Dawn, June 5th, 2021

Opinion

What a tangled web

What a tangled web

So poorly kept is this secret about the opposition’s real hopes and no plans that even the government has figured it out.
Climate threat over South Asia
Updated 26 Oct 2021

Climate threat over South Asia

Water shortages, drought, floods or landslides and tsunamis are not constrained by national boundaries.
Losing heritage
26 Oct 2021

Losing heritage

It’s not a good idea to turn Mohatta into a college.
The long impasse
Updated 25 Oct 2021

The long impasse

Management of Pakistan-India tensions is likely to remain the main focus of sporadic backchannel efforts.

Editorial

Perfect in every way
Updated 26 Oct 2021

Perfect in every way

GLORIOUS. Gratifying. Liberating. Pakistan’s thumping victory over India in their opening fixture of the T20 World...
26 Oct 2021

Balochistan CM’s exit

ON Sunday, Jam Kamal Khan Alyani’s name was added to the long list of chief ministers of Balochistan who ...
Minister’s odd logic
26 Oct 2021

Minister’s odd logic

THE government’s contradictions and confusion appear to have no end when it comes to dealing with the Tehreek-i-Labbaik Pakistan.
25 Oct 2021

Party to a vile campaign

THE PTI government’s hostility towards the media and its intolerance for dissent is well known. The target of ...
Financial crisis
Updated 25 Oct 2021

Financial crisis

DESPITE having progressed to ‘very good step’ and being ‘close to concluding the agreement’ a few days back,...
25 Oct 2021

Morals and Pemra

TIME and again, Pemra has come under fire for issuing arbitrary instructions to TV channels on matters ranging from...