KARACHI: Malaya United Films & Entertainment (Pvt) Limited has announced that it will soon launch an online digital entertainment platform in Pakistan.

Introducing Mr Mufe, an OTT platform with its original, unique and new drama series, cooking and health shows, telefilms, children’s programmes, sports shows and much more on the same platform will be provided free for Pakistani consumers.

“Keeping in mind our traditional values, Mr Mufe offers family entertainment with fresh, original and latest content targeting users from nine to 99 years of age group. Plus the best part is that users will enjoy the content without interruption of any ads in the middle of the programme; this is because the 45-second ad is only shown at the beginning of the content unlike any other free platforms in Pakistan,” the company said in a press release.

Published in Dawn, August 26th, 2020