In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan “doesn’t feel quite right.”
The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channel on Monday, showing various KFC chicken buckets with the “Finger Lickin’” words blurred out from its captions.
The ad then ends with the tagline “That thing we always say? Ignore it. For now”.
