ISLAMABAD: Pakistani exporters hope to get a large number of orders at Heimtextil — the biggest international trade fair for home and contract textiles — which opened on Tuesday in Frankfurt, Germany.

The 50th edition of Heimtextil has 3,041 exhibitors from 65 countries showcasing their products. Pakistan is the fourth largest country at the show after Germany, China and India, said a press statement.

231 Pakistani exhibitors are participating directly as well as through the Trade Development Authority of Pakistan (TDAP) at the fair which ends on January 10.

Executive Committee Member All Pakistan Textile Mills Association (Aptma) Shaiq Jawed said the fair was going on pretty well as there are many more visitors this time. He expressed hope that they [exporters] would get more orders from this edition.

Executive Committee Member Pakistan Textile Exporters Association (PTEA) Waqas Ali said the Heimtextil fair provided an opportunity to Pakistani businessmen to deal with new customers, engage with existing ones and share business details with them.

“Heimtextil grows every year which allow us to meet our existing and potential customers. It’s the best place to make business contacts,” said Executive Committee Member Pakis­tan Textile Exporters Association (PTEA) Farhat Ullah Sheikh.

Executive Committee Member PTEA Kashif Shahzad said the show provided Pakistani exporters an excellent platform to interact with buyers from all over the world.

Executive Committee Members Towel Manufac­turers’ Association of Pakistan (TMA) Moin A. Razzak noted that Heim­textil was the key fair which definitely would help improve textile exports from Pakistan.

“It’s a big platform for those who have huge businesses as a large number of buyers from all around the world can be seen under one roof,” said Executive Committee Member TMA Haroon Shamsi.

Published in Dawn, January 8th, 2020