KHAIRPUR: The district administration is organising the 10th Khajoor Festival and Seminar on Aug 24 and 25 at Shaheed Benazir Bhutto open air theatre and auditorium in Sachal Academy.

Khairpur Deputy Commissioner Mohammad Naeem Sindhu chaired a meeting at Darbar Hall on Saturday in this connection and said that the objective of organising this festival was to create awareness among foreign traders, investors and researchers regarding the date production in this region and help growers earn foreign exchange.

He stressed the need for a strong forum at district level to resolve problems of date palm growers, traders and investors so that the production of date could further be improved.

He asked growers and traders of date palm to extend cooperation to the district administration to make the event a success, which in turn would help them send their produce to international market directly and save money at the same time.

He said that mutual efforts would help improve packaging and quality in the market. Massive research was being done on date palm fruit in Faisalabad, Haripur and other areas of Punjab and similarly, Sindh government should provide facilities and free samples to growers for tissue culture adoption, he said.

He said the district administration would seek assistance from secretary of commerce, Board of Investment, trade and development and other departments concerned for the promotion and successful organisation of the event.

The meeting was also attended by growers’ representatives and officials concerned.

Published in Dawn, August 11th, 2019