KARACHI, July 19: Pakistan International Airlines has joined the World Economic Forum, an independent organization integrating leaders from business, government and academia into a partnership committed to improving the state of the world, and to shape global, regional and industry agendas.

A press release said it was a great honour for Pakistan that the national flag carrier would be collaborating with the Forum with active participation. “PIA is the second organization after the PSO that has attained the WEF membership,” it said.

According to the press release, the association will provide a unique opportunity to PIA to work with leading global enterprises on issues shaping the world business environment, and to share perspectives, concern and challenges. “PIA will also interact with other member airlines and gain from their experience,” it added.

The press release said the membership would play a positive role in promoting travel and tourism in Pakistan, thereby, generating the much needed economic activity.