The language of the PML-N's campaign will not be about rights and freedoms as much as it will be about material improvements in the lives of ordinary people, writes Khurram Hussain, Dawn's Business Editor, in the Thursday op-ed pages.

Calling this "the hour of trial", Hussain says the party has much riding on their promise to materially improve people's lives when they come to power.

If it [the power generation and distribution system] operates smoothly through the summer months, and into election day, it could potentially swing political fortunes. If there is a failure along the way, either deliberate through sabotage or inadvertent (payment constraints or technical glitches), it will ruin the message Nawaz and his people are going to the electorate with.

Read his excellent analysis of PML-N's election strategy (or Achille's heel, if you're pulling some strings) here.