LONDON: A leading online betting company has become an international sponsor of the Davis Cup and Fed Cup tennis competitions.

The International Tennis Federation (ITF) says Betway will sponsor the men's and women's team events for three years through 2018.

The ITF sought to dispel any concerns about having a gambling company as a sponsor, saying “all elements of the new sponsorship are fully compliant with the rules and interpretations of the Tennis Anti-Corruption Program.”

ITF President David Haggerty says both parties “share the mission to keep the sport of tennis clean.”

Betway was first introduced as a sponsor at the recent Fed Cup final in Prague. Belgium hosts Britain in the Davis Cup final later this week in Ghent.

Betway, which is based in Malta and Guernsey, operates online betting across sports, casino, bingo and poker.