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Pakistani top model Ayyan's Eid release music video is so bad it makes Mathira's Jhootha look (and sound) like a veritable masterpiece.

The song titled, "You and I" is a treasure trove of cliches and all that is bad about pop music today. The electronic beats and synthesized 'fillers' sound like they were composed by a child who mistook his father's mixing equipment for his xylophone. The average listener will consider this 'passable', the more critical listener will cringe at the mix.

Ayyan's 'singing' is restricted to a few carefully auto-tuned moments, strange chants and 'na na na nas'.

As if to give the song more authenticity, we are also greeted by F.Charm, who features in the video as Ayyan's foil (or is it the other way around?).

Mr Charm's lyrical abilities and general appearance take one back to the MTV heydays when Dr Alban and Marky Mark and the Funky Bunch were 'hip'.

Unfortunately for Charm and Ayyan, this is 2014, and lyrical content like the below do not help their cause any:

"Life...what is life without is party without girls?"

"I'm coming back to my life...I make you swallow your pride."

Suggestive imagery and eye candy aside, the song is unlikely to make "everybody dance like its on fire", and is also unlikely to further either Ayyan's or Mr Charm's musical ambitions any.

If you felt the single was a bit of "Nothing like Everything", you'd be correct - Ayyan plans to launch an entire album under the aforementioned name, courtesy Red Clover Media.

Comments (74) Closed

Spock Aug 03, 2014 12:57pm

You and I, Eyes to eyes..

Harmony Aug 03, 2014 01:24pm

Yeah quite rubbish!

waseem Aug 03, 2014 01:26pm

No one cares.

Parvez Aug 03, 2014 01:49pm

I give them full marks for attempting something different.........although it was averag ay best.

noobguy19 Aug 03, 2014 01:55pm

For me it was Good.

ABC Aug 03, 2014 01:56pm

@Parvez what was different? trying to copy western songs and failing isn't much different

Zafar Khokar Aug 03, 2014 01:57pm

I myself am an electronic music producer and feel that this is a perfectly acceptable modern dance track. I just think that it would be good to give some neutral feedback and maybe even support fellow pakistani artists?

Monim Aug 03, 2014 01:58pm

Pathetic at its best is all i can say.

Quagmire Aug 03, 2014 02:14pm

Ayyan is a gazillion times more attractive than Mathira, yet Mathira's video gets me more "excited". Epic fail on the director's part !

event horizon Aug 03, 2014 02:16pm

Justin Bieber (or however the last name is pronounced) is producing even inferior music.

Ali Aug 03, 2014 02:23pm

I thought of Ayyan to be a woman of substance but looks like she has hit herself with an axe, and who is this pitbull wannabe. lol

Kashif Aug 03, 2014 02:26pm

Oh! it reminds me Dawn only like only Indian's a very good attempt and I back this effort...

owais Aug 03, 2014 02:40pm

Great work

Shameel Aug 03, 2014 02:44pm

as a model i used to respect her, she was the best from our country representing it on global scale up to the mark,i lost all of that after seeing what she did.

Saad Durrani Aug 03, 2014 02:52pm

Whoever wrote the review is not an electro-pop listener, I think. This is 100 times better than Mathira's trash-a-rama. The music is made on Romanian lines of Inna and Akcent. I would mix this song in a set any day.

skeptic Aug 03, 2014 02:59pm

Word "Cheesy" redefined and taken to another level. Ready to puke. Only thing missing was Taher Shah making an appearance

Spunk Aug 03, 2014 03:00pm

I fail to see how this can be compared to mathira =/ The song may not be that good but this review is absolute rubbish.Can you tell me what exactly do you mean by "critical listener will cringe at the mix"? And what exactly is freaking "father's mixing equipment"? Do you know mixing "equipment" is not used for composing but is used for freaking MIXING! Note to self: Don't take the writer's musical sense seriously probably knows jack about music.

constructive criticism Aug 03, 2014 03:00pm

some visuals were nice but the rest of the video (makeup of this model, her outfits and the opening scene's set were) average and not visually aesthetic. Plus it would help if Ayyan could sing louder and clearly without being drowned out by background singers

Gaurav Aug 03, 2014 03:10pm


nasiroski Aug 03, 2014 04:21pm

Did this story deserved the front page?? Is she connected to the writer, well she needs to put out a lot more skin to get popular as there seems to be a complete lack of talent.

SK Aug 03, 2014 04:50pm

Very nice song and choreography. Good luck Ayyan. Do not let anyone discourage you.

Nimra Aug 03, 2014 04:53pm

It sounds like Romanian. Not too bad

javerya Aug 03, 2014 04:53pm

its good its catchy..

Hina Aug 03, 2014 05:09pm

Lol...Wannabee J Lo!!

Khan-Haqiqi Aug 03, 2014 05:18pm

She looks hot till she opens her mouth

jiyala Aug 03, 2014 05:24pm

So.. we now have a desi version of On The Floor by Jennifer Lopez and Pitbull.

green Aug 03, 2014 06:01pm

Read the whole review and then listened to the song. Didnt understand what the author has against this lady. I really liked the song!

shariq Aug 03, 2014 06:26pm

Great video, good try. Who else has produced similar stuff in Pakistan. Keep up and improve....

Muffy Aug 03, 2014 06:28pm

@Zafar Khokar i completely agree, i liked her song, it has a catchy tune, as a nation we have this disease of criticizing without any reason, Ayyan is trillions times better than cheap Mathira. Atleast finally we have a gorgeous pop singer

Waqas Ahmad Aug 03, 2014 06:45pm

its simple..

Dun Try To Be Wot Ur Not !!!

mike ghaous USA Aug 03, 2014 06:47pm

Trying to be Priyanka Chopra! Much better than 'Jhoota'...she looks like Rani, PZ in their younger days....good to see Pakistani model doing that.

zaku Aug 03, 2014 07:09pm

@Zafar Khokar . Not a typical Pakistani video song, but as a western video, it was a good one.

S. A. M. Aug 03, 2014 07:43pm

the first is not always the best one. I think the second would be a better one. I think the should be encouraged its not so bad as DAWN has described.

Ali Aug 03, 2014 07:52pm

Not that much bad as said...

Aamir H Aug 03, 2014 07:58pm

I totally disagree to the writer here. Its a pretty good song to listen to.

ramesh Aug 03, 2014 08:02pm

she looks like rani mukherjee

Zohaib ALam Aug 03, 2014 08:17pm

come on Ayesha K Khan Her song is better than Your So called focal person I mean Mathira :D

arif Aug 03, 2014 08:29pm

When will these folks gonna stop copying West? Trying to be Jay Lo?

Khalid Toronto Aug 03, 2014 08:32pm

I don't really know who Ayyan is. But, I think she has done a good job. She has tried to do something very different to modelling. Credit must be given to her. A very bold video too. I think, we need a few more Ayyans in Pakistan.

Abu Saleh Aug 03, 2014 09:07pm

A poor show of idiotic western inspiration and useless skin exposure.

PakPower Aug 03, 2014 09:10pm

Red Clover Media is a well-known Romanian label. At least our artists are breaking into the international genre of dance music. Plus, the reviewer seems unfamiliar with dance tunes; this is quite an acceptable dance number.

omer khan shaheen Aug 03, 2014 09:43pm

Unfortunately, Art today in Pakistan is not in the hands of art lovers, rather it now is in the hands of FINANCIALISTSSS! i.e. ("Today's behind the scene financial extremists!, who value money only & ignores everything which can not be weighed in terms of money "). The quality of our (Talk shows, dramas, songs, advertisements, morning shows) today, in comparison to 20 years ago are few examples of such influences.

Faisal Aug 03, 2014 10:13pm

This is Pakistani stuff wow

Maqsood Aug 03, 2014 11:01pm

Akcent style music... Music is good. The writer seems to have underrated it. :)

Faz Aug 03, 2014 11:22pm

what she is portraying is a wanna be....trying to copy priyanka feat pittbull...well i dont see any originality...better luck next time!...and the video promotes the western market ..not ours.

Muhammad Hassan Aug 04, 2014 01:18am

That's the least i expected from ayaan! Following westeners doesnt make you one but would make you cheap! We dont follow them in fields we should be doing. Food for thought! :v

Corpus Mortale Aug 04, 2014 08:48am

Ladies and gentlemen. Behold, the Lady Gaga of Pakistan! Major fail!

justin Aug 04, 2014 09:50am

It is a nice video and Ayyan's singing is not bad either besides she is also looking gorgeous. By the way Mathira's video was also nice and different. Well done Ayyan -- Don't worry about the Dawn editor, he is probably high on something.

Nadeem Mirza Aug 04, 2014 09:53am

What the heck was that?!!!

NM-Eng Aug 04, 2014 09:58am

@ramesh she is much better version of Rani Mukerji. Rani Mukerji is four feet something. Ayaan is close to 5' 10'.

Haider Aug 04, 2014 09:58am

Last year it was Eye to Eye and now it is You and I(Eye). LOL :D

Sal Aug 04, 2014 10:19am

You guise. Hear me out pls. I'm late to the party and just saw the laughable abomination that "Jhoota" is. :D Dude. HOW DID WE LET THIS HAPPEN!!! I'm laughing at it more than i should be appalled! It's one thing to be liberal and all that jazz but it's a 12-year-old kid! HOW IS THAT SANE!! :D this the best laugh I've had in a week.

this is what we get for being the sexually repressive society that we are: "there is no crazy like really repressed crazy"

I'm gonna laugh at this for so long! Also this ayyan thing is no different from any other tasteless "party-party" pop garbage so meh.

cbd Aug 04, 2014 02:15pm

not bad

haadi Aug 04, 2014 02:43pm

it is good song and its not bad. Pakistani Nations listen also Hollywood songs so, its not bad than Hollywood songs...

ABC Aug 04, 2014 03:41pm

btw its not worst than Mathira's song

Annie Aug 04, 2014 04:07pm

Not so bad! Sounds like copied version of some western track bt it was acceptible.. ayyan sings very well..

Osama Ahmad Aug 04, 2014 04:53pm

@Zafar Khokar If u can understand the lyrics and your mind doesn't keep on moving from the songs of pitbull, akcent, J Lo, Shakira, Rihanna, March Anthony...... and many more then this is alright. Flashing Dancing and auto-tune doesn't make a song Lyrics and original music does and yeah vocal as well

Imran Aug 04, 2014 05:49pm

Well, guess guys at DAWN really don't follow international stuff. May be looks odd to local audiences but much better than many International celebrities. I give full marks to think out of the box at least.

Junaid Aug 04, 2014 10:49pm

as for me, the song only lacks meaningful lyrics, overall, it was ok as the video was composed by romanian musicians and the song was meant for western pop style!

abdul wahid Aug 05, 2014 07:11am

That's a nice a song and a good video. I like it.

Aadil Aug 05, 2014 07:17am

The girl has potential....though this one bombed..!

buzz Aug 05, 2014 09:28am

not bad at all. could use some cutting out that loser mr charm entirely. he is the only problem in this whole song and video. good luck ayyan, keep producing. no one gets it perfect the first time.

Sam Aug 05, 2014 02:33pm

I just watched the video...well i'd say she made a clever but a failed effort of being "Shakira", "Britney Spears" and "Priyanka Chopra" simultaneously but ended up in looking another local Mathira. LOL. besides, the background music is a clear copy of the signature music of Akcen. And last but not least, using the name of Pakistan in Charm's rap part with the words like "sexy Ayyan" is a direct insult of our country's prestige! I think Ayyan, you should better stay on the ramp please!

Sam Aug 05, 2014 02:37pm

but honesltly speaking, her vocal part is not that bad! she has the potential to sing English songs. She only needs to be "herself". That's it!

Music lover Aug 05, 2014 04:10pm

I would say good effort by Ayyan, in this little age she has made a great video, keep it up.

Shabbir Aug 05, 2014 07:37pm

Worst music video ever! I just could not go through after 30 sec.

lahore Aug 05, 2014 10:29pm

i like the song actually..dont knw wht the author is talking abt

Basitbaloch Aug 05, 2014 11:44pm

There's nothing to hate in this song. Ayan looks glamorous than ever, the beat of the song is exactly what I anticipated for, the music video is worth appreciating. I'd encourage her, 'cause at least she had guts to bring her hidden singing talent in front of the world, whereas we listeners don't do anything but to censure everything that deserves admiration.

Don't let the haters keep you from doing your thing, keep it up, gorgeous!! :D

Junaid Aug 06, 2014 08:17pm

good work ayyan, but u need improvement specially with lyrics, music composition was superb

areen Aug 06, 2014 09:55pm

i liked it

Nauraiz Aug 07, 2014 01:47pm

Not Bad....

Nauraiz Aug 07, 2014 01:48pm

Not Bad..

omi Aug 08, 2014 07:14am

seems like everybody can get up and release a music vedio,,, What is this ,,, no lyrics ,,, no tune

omi Aug 08, 2014 07:18am

well atleast tune is great ,,,