Pakistani top model Ayyan's Eid release music video is so bad it makes Mathira's Jhootha look (and sound) like a veritable masterpiece.
The song titled, "You and I" is a treasure trove of cliches and all that is bad about pop music today. The electronic beats and synthesized 'fillers' sound like they were composed by a child who mistook his father's mixing equipment for his xylophone. The average listener will consider this 'passable', the more critical listener will cringe at the mix.
Ayyan's 'singing' is restricted to a few carefully auto-tuned moments, strange chants and 'na na na nas'.
As if to give the song more authenticity, we are also greeted by F.Charm, who features in the video as Ayyan's foil (or is it the other way around?).
Mr Charm's lyrical abilities and general appearance take one back to the MTV heydays when Dr Alban and Marky Mark and the Funky Bunch were 'hip'.
Unfortunately for Charm and Ayyan, this is 2014, and lyrical content like the below do not help their cause any:
"Life...what is life without party...party...what is party without girls?"
"I'm coming back to my life...I make you swallow your pride."
Suggestive imagery and eye candy aside, the song is unlikely to make "everybody dance like its on fire", and is also unlikely to further either Ayyan's or Mr Charm's musical ambitions any.
If you felt the single was a bit of "Nothing like Everything", you'd be correct - Ayyan plans to launch an entire album under the aforementioned name, courtesy Red Clover Media.