Sunnyvale, California- Yahoo has completed its $1.1 billion acquisition of online blogging forum Tumblr.

The move represents Yahoo CEO Marissa Mayer's boldest move since she left Google a little less than a year ago to lead Yahoo's comeback.

It also marks Yahoo's most expensive acquisition since the Sunnyvale, Calif., company bought online search engine Overture for $1.3 billion 10 years ago.

Mayer is betting that Tumblr, a six-year-old service started by high school dropout David Karp, will help Yahoo bring in more traffic and advertisers on smartphones and tablets.

Under the terms originally announced in May, Tumblr will remain independently operated and Karp will stay CEO.

Opinion

Editorial

Water vision
01 May, 2026

Water vision

WATER insecurity in Pakistan has been building up for decades as per capita water availability has declined from...
Vaccine policy
01 May, 2026

Vaccine policy

PAKISTAN has finally approved its first National Vaccine Policy; a step the health ministry has rightly described as...
Labour rights
Updated 01 May, 2026

Labour rights

THE annual observance of May Day should move beyond statements about the state’s commitment to the rights of...
UAE’s Opec exit
Updated 30 Apr, 2026

UAE’s Opec exit

THE UAE’s exit from Opec is another sign of the major geopolitical shifts that are reshaping the global order. One...
Uncertain recovery
30 Apr, 2026

Uncertain recovery

PAKISTAN’S growth projections for the current fiscal present a cautiously hopeful picture, though geopolitical...
Police ‘encounters’
30 Apr, 2026

Police ‘encounters’

THE killing of nine suspects by Punjab’s Crime Control Department across Lahore, Sahiwal and Toba Tek Singh ...