Bringing to the youth an exclusive platform packed with extreme choices of multi-dimensional fun, Telenor launched its international brand djuice in 2000, initially in Norway, and later introduced it to many other countries including Pakistan. The youth welcomed the djuice brand enthusiastically and accepted it as their lifestyle.

djuice offers best competitive rates for one to stay ahead. In a very short span of time, it has become the first name in mobile instant messaging. With this service, one can get all the online IM buddies straight to the mobile phone.

Not only this, djuice keeps on with its endeavours to boost the spirits of youth by engaging them on productive platforms through a host of events and activities throughout the country.

For the brainy young minds of the country, djuice organised a thrilling and mind-engaging championship “Dawn Spelling Bee Contest 2009” in collaboration with the daily Dawn.

This contest turned out to be a roaring success for the younger audiences of the country and unfolded the true sense of djuice`s brand essence “It`s fun to be young”. The event created an exciting opportunity for brightest young minds of the country to showcase their talents in an exciting battle of knowledge versus skills.

Over 600 schools came together to test their talent and skills in an extremely competitive and engaging contest. As many as 100 schools from Islamabad, 150 from Lahore and 350 from Karachi participated in the event.

Spelling Bee is organised worldwide and is a common phenomenon at both regional and national levels in various countries.