Facebook updates data use policy to give more info
The logo of social networking website 'Facebook' is displayed on a computer screen. — Photo by AFP

WASHINGTON: Facebook's latest figures showing growth in global users also suggest as many as 83 million may come from dubious sources - duplicate accounts, pages for pets and those designed to send spam.

Facebook members grew to 955 million at the end of the second quarter, but some 8.7 per cent may be dodgy, the company said in its quarterly filing with the US Securities and Exchange Commission.

There are “inherent challenges” in measuring usage “despite our efforts to detect and suppress such behavior,” the social network said.

It said duplicate accounts - when a same user maintains more than one account - may represent some 4.8 per cent of active users.

Another 2.4 per cent may be for a business, group or “non-human entity such as a pet” and 1.5 per cent are likely “undesirable” accounts that use the accounts for spam or other malicious activity.

“We believe the percentage of accounts that are duplicate or false is meaningfully lower in developed markets such as the United States or Australia and higher in developing markets such as Indonesia and Turkey,” Facebook said in its filing.

“We are continually seeking to improve our ability to identify duplicate or false accounts and estimate the total number of such accounts, and such estimates may be affected by improvements or changes in our methodology.”

The number of real users is critical for Facebook as it seeks to secure advertising revenues from the world's biggest social network. Some analysts have expressed doubts that the company can boost revenues.

Graham Cluley of the British security firm Sophos said fake accounts are a fact of life but could affect Facebook's bottom line.

“Clearly all Facebook users are interested in the site becoming a safer place, and the level of spam and malicious links being minimized,” Cluley said in a blog post.

“But more than that, companies who are considering advertising on the social network want to be sure that any 'likes' they receive are from genuine users, not bogus accounts.”

Facebook shares closed down more than four percent at $20.04, a sharp 47 per cent decrease from May's offering price of $38.

Opinion

Editorial

Hasty transition
Updated 05 May, 2024

Hasty transition

Ostensibly, the aim is to exert greater control over social media and to gain more power to crack down on activists, dissidents and journalists.
One small step…
05 May, 2024

One small step…

THERE is some good news for the nation from the heavens above. On Friday, Pakistan managed to dispatch a lunar...
Not out of the woods
05 May, 2024

Not out of the woods

PAKISTAN’S economic vitals might be showing some signs of improvement, but the country is not yet out of danger....
Rigging claims
Updated 04 May, 2024

Rigging claims

The PTI’s allegations are not new; most elections in Pakistan have been controversial, and it is almost a given that results will be challenged by the losing side.
Gaza’s wasteland
04 May, 2024

Gaza’s wasteland

SINCE the start of hostilities on Oct 7, Israel has put in ceaseless efforts to depopulate Gaza, and make the Strip...
Housing scams
04 May, 2024

Housing scams

THE story of illegal housing schemes in Punjab is the story of greed, corruption and plunder. Major players in these...