Fatima Fertilizer Company Limited and Zarai Taraqiati Bank Limited (ZTBL) have entered into a groundbreaking partnership to promote financial inclusion and support for smallholder farmers in Pakistan. This collaboration aims to integrate farmers into the formal financial system while providing them with essential agricultural resources and innovative solutions to enhance productivity and livelihoods.

This first-of-its-kind agreement in the industry is pioneering a new way forward for agricultural financing and farmer empowerment.

The MoU was formally signed by Chief Operating Officer of Fatima Fertilizer Company Limited Asad Murad and President and CEO of ZTBL Tahir Yaqoob Bhatti. The ceremony, attended by senior officials from both organisations, marked a significant step toward empowering farmers and addressing Pakistan’s agricultural challenges.

Murad emphasised the importance of the partnership, stating, “This MoU strengthens our mission to provide smallholder farmers with the tools they need to improve productivity and contribute to Pakistan’s food security. By combining our innovative solutions with ZTBL’s financial services, we are not only empowering farmers but also pioneering our way ahead in sustainable agricultural practices across the country.”

Bhatti echoed these sentiments, adding, “ZTBL is committed to empowering farmers through financial inclusion. This partnership with Fatima Fertilizer will not only provide smallholder farmers with the agricultural inputs they need but also offer them the financial support to grow and thrive.”

The MoU also underscores both companies’ shared commitment to promoting digital transformation in agriculture and creating sustainable growth opportunities for farmers across Pakistan, setting new benchmarks for the industry.

Representing Fatima Fertilizer at the signing were Director Marketing and Sales Rabel Sadozai, Head of Planning and Business Integration Usman Arshad Mian, Manager Planning and Business Integration Raja Shakir Khan, Lead Digital Projects Hessan Amin, and Assistant Manager BI and Digitisation Abdullah Khalid.

From ZTBL, the team included Group Head Business Zahid Hussain, Head of Product Development and Liability Management Division Sulman A Shah, and Head Credit Division Arshad Hassan Awan.

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