KARACHI: TikTok and edtech startup Edkasa are teaming up with the Sindh Education Foundation (SEF) to extend the #ExamReady scholarship programme to over 10,000 deserving students in the province, with the objective of digitising learning processes and building on improved learning outcomes.
The partnership with the SEF will help promote quality education across disadvantaged areas of Sindh. The scholarships will be extended to post-primary students in grades IX to XII in Sindh.
The partnership is the latest in a series of steps taken by TikTok and Edkasa to improve learning outcomes through the use of technology, by providing secondary and high school students with a world-class online learning experience through the Edkasa app.
The #ExamReady campaign, designed to help millions of Pakistani students, brought to life over 500 educational videos online covering Chemistry, Physics and Mathematics. These included study tips and exam hacks.
The educational videos became an instant favourite with Pakistani students on TikTok, garnering over 558 million views and close to 114,000 video creations since its launch.
Published in Dawn, May 16th, 2023