KARACHI: Mobilink has launched “Phone Trade Programme” enabling its customers to exchange their old cell phones with the latest 3G-supported smartphones of their choice by paying the differential cost.

The programme is aimed at providing Mobilink customers with affordable access to 3G smartphones through a retail channel for exchange of their devices, a press release said on Wednesday.

Aamer Manzoor, head of data Mobilink, commenting on the launch of the programme, said, “Mobilink has invested more than $4.3 billion in its operations and network modernisation in Pakistan.”